I cut short-form video that creators and brands grow on, and I build the websites behind it.
A rolling roster of personal brands, founders and businesses whose feeds I cut for. Specific names are shared on request so the work stays confidential by default.
Private feeds, agency work and brand decks make up most of it — ask and I will walk you through the roster.
A handful of finished pieces. Pressed in 4K and best viewed full-bleed on a phone, which is where most people watch them.
The five above are the ones I can show in public. The rest live in private feeds, client folders and brand decks — ask and I will send a reel.
Businesses whose campaigns and content I have cut. These are the ones I can name.
I am Abdul Raqibulla Khan. Online I go by Mr. ARK. I am a video editor working across short-form and long-form, and the job is usually the same one: hooks that hold, pacing that does not sag, and a cut that suits the platform it is posted to rather than fighting it.
The other half of what I do is web. I build sites in Next.js and React, because a creator who has spent a year building an audience normally needs somewhere to send it, and a business paying for traffic needs a page that converts it. Doing both means the edit and the landing page are not designed by two people who never spoke.
I have also co-founded two companies. Elevate Media is the studio: content and growth run properly, at volume, for creators and brands. Global Avenue Ventures is the holding side, where an audience stops being a campaign and becomes a business.
The web half of the practice. Every row is a live URL — the work is checkable directly.
Global Avenue VenturesThe holding side — where an audience becomes a business.globalavenueventures.in→
Neo BharatBrand and product site for the Neo Bharat platform.neob.in→
Glorious Makeup StudioA bookings-first site for a Bangalore makeup studio.gloriousmakeupstudio.com→
Resto ConsultancyA lead site for a hospitality consultancy.restoconsultancy.com→The studio and the holding company. One proves the audience can be built; the other decides what to do with it.
Co-founderA media company that treats attention as an operating system.
Elevate Media runs content and growth for creators and brands end to end: positioning, short-form production, publishing cadence and the paid layer on top. The studio side is paired with in-house software: an AI sales and outreach platform that keeps the pipeline warm while the creative team stays on the work.
Co-founderOne vision. Endless possibilities.
A ventures group building and backing businesses across media, property and services. Where Elevate Media is the studio, Global Avenue is the holding structure, the place where a campaign becomes a company and an audience becomes a distribution advantage.
Six tracks, laid over each other rather than run in order. Bar length is roughly how much of an engagement each one occupies.
What you stand for, said in a way that survives a three-second scroll. Angle, format, tone, the recurring ideas worth owning.
Not one video. A repeatable machine. Hooks, scripting, shoot days batched, an edit pipeline, and a publishing calendar that holds without you.
Matching brands to the creators who can actually move their audience, then producing the work on both sides of the deal.
Crews, kit, studios and edit. Vertical-first, built to be cut a dozen ways rather than shot once and posted once.
Organic reach is the floor, not the ceiling. Paid amplification, cross-posting, and the partnerships that borrow someone else's audience.
The place the traffic lands. Fast, built to convert, and handed over in a state you can actually keep editing. Next.js and React, not a page builder.
For the operators who want to own something, not just be seen. Structure, brand, product and the team to run it.
Tools are not a portfolio, but people ask. Here is the honest list, grouped by the job each one does.
Where the cut actually gets made
For shots that cannot be filmed
The sites the traffic lands on
Eight formats that come back every month. The slate changes per client; the discipline of having one does not.
Founder interview series
Recurring, one shoot day a month
Product explainer
Feature to benefit in forty seconds
Street interviews
Unscripted, shot in one afternoon
Behind the shoot
The making-of cut, posted the same week
Client results cut
A case study that works as a reel
Trend response
Written and shipped inside a day
Podcast recut
One long recording, twenty vertical clips
Campaign hero
The paid asset the whole flight runs on
Some clients stay unnamed by agreement. The shape of the work and the number that changed are the parts worth showing anyway.
Rebuilt the format slate around three repeatable series, moved production to fortnightly batch days, and put the paid layer behind whatever cleared a 45% hold.
38M
Views in 9 months
Cast the roster, wrote a brief that survived contact with real people, and ran the whole thing as one campaign instead of eleven disconnected posts.
4.2×
Return on ad spend
One shoot day a month, a writing room that mined the sales calls for material, and a distribution plan that put clips where the buyers already were.
180+
Inbound leads
Standardised the shoot kit and the edit templates so every venue produced to the same standard, then let each one keep its own voice on top.
6
Venues on one system
Borrowed wholesale from production, because that is what it is. Each stage hands something concrete to the next.
Two weeks of looking hard at what you have: the back catalogue, the numbers, the competition, the thing you keep almost saying. It ends with a positioning line and a format slate.
Batch shoots, a writing room, a template library. The aim is a month of output produced in two days, so the cadence never depends on anyone feeling inspired.
Edit, captions, thumbnails, titles. Packaging gets as much attention as the footage, because that is what the scroll actually judges.
Paid layered onto whatever is already working, plus collaborations and placements that put the work in front of borrowed audiences.
Retention curves, saves, follows per thousand views. The winners get sequels, the losers get autopsied, and the slate changes every month.
He did not hand us a content calendar and leave. He sat in the edit, argued about hooks, and stayed until the numbers moved.
Placeholder name
Founder, placeholder brand
I had been posting for two years with nothing to show. The difference was having someone decide what we were actually known for.
Placeholder name
Creator, 400k followers
The campaign ran across eleven creators and still felt like one idea. That is harder than it sounds.
Placeholder name
Marketing lead, placeholder D2C
Best briefs are the specific ones. What you have now, what has not worked, and what would make this worth doing.
