Some clients stay unnamed by agreement. What the work was and what it changed are the parts worth publishing anyway.
A rolling roster of personal brands, founders and businesses whose feeds I cut for. Specific names are shared on request so the work stays confidential by default.
Private feeds, agency work and brand decks make up most of it — ask and I will walk you through the roster.
Businesses whose campaigns and content I have cut. These are the ones I can name.
Some clients stay unnamed by agreement. The shape of the work and the number that changed are the parts worth showing anyway.
Rebuilt the format slate around three repeatable series, moved production to fortnightly batch days, and put the paid layer behind whatever cleared a 45% hold.
38M
Views in 9 months
Cast the roster, wrote a brief that survived contact with real people, and ran the whole thing as one campaign instead of eleven disconnected posts.
4.2×
Return on ad spend
One shoot day a month, a writing room that mined the sales calls for material, and a distribution plan that put clips where the buyers already were.
180+
Inbound leads
Standardised the shoot kit and the edit templates so every venue produced to the same standard, then let each one keep its own voice on top.
6
Venues on one system
He did not hand us a content calendar and leave. He sat in the edit, argued about hooks, and stayed until the numbers moved.
Placeholder name
Founder, placeholder brand
I had been posting for two years with nothing to show. The difference was having someone decide what we were actually known for.
Placeholder name
Creator, 400k followers
The campaign ran across eleven creators and still felt like one idea. That is harder than it sounds.
Placeholder name
Marketing lead, placeholder D2C
Best briefs are the specific ones. What you have now, what has not worked, and what would make this worth doing.
